Posted on October 12, 2016
by Kim Sharp
F&I trainer makes the case for digital F&I. He offers a five-step process for adding information about products, pricing, and your finance team to your dealership’s website.
Virtually every shopping experience now begins on the internet, whether we’re looking for a TV on Amazon, or a Mexican restaurant within walking distance. It’s one of the reasons consumers are now pushing for that same quick, easy and transparent experience when purchasing a vehicle. This paradigm shift means that, just like your new- and used-vehicle inventory, F&I needs to step online to engage and educate consumers about the process and the producers who drive it.
Your dealership needs a strategy that encourages F&I to collaborate with customers as they educate themselves about the vehicles they’re interested in, the financing they’ll need, and the F&I products that will protect their investment. And all of that needs to happen before they come to the dealership. In other words, we need to make the F&I department available where customers are most comfortable making buying decisions — on their laptops, iPads, or smartphones.
Originally printed in October 2016 F&I and Showroom.
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