Brian Reed founded F&I Express® in 2008. As President and CEO, Brian leads the F&I Express team in its quest to provide world-class technology to support the electronic processing and eCommerce of the automotive industry.
Prior to F&I Express, Brian served as CEO of online auto financing company, giggo.com. From its inception as a new subsidiary of Daimler Chrysler to its merger with competitor, PeopleFirst, he then assumed the role of President. Brian later structured a successful exit for all parties through the sale of PeopleFirst to Capital One for $178 million. Brian became Managing Vice President of Direct Internet Lending for Capital One Auto Finance where he continued to creatively develop and substantially expand the business.
In November of 2005, J.D. Power and Associates honored Brian as a Pioneer of the Automotive Internet Industry for contributing to the establishment and growth of the automotive Internet. He has also led the development and filing of 15 patents.
Rich brings more than 25 years of automotive and financial services leadership experience to the F&I Express team. As Executive Vice President, Rich is focused on driving new partners to the company as well as the management of the overall dealer, agent, provider, and lender support infrastructure.
Before F&I Express, Rich was Managing Director for BenchMark Consulting International where he had P&L responsibility for operations in the Americas, focused on helping clients improve operational performance by using competitive market intelligence. Rich also served as Vice President of Business Development for Capital One Auto Finance, where he developed auto finance partnership programs with Fortune 500 companies and leading Internet properties. As a Partner with Deloitte Consulting, Rich established and led their automotive retail practice, where he worked with automotive manufacturers, captives, distributors and megadealer groups around the world. He also spent eight years with IBM Corporation, where he delivered IT systems to the financial services industry, including large investment and money center banks.
Roger brings 25+ years of executive-level automotive marketing, sales, and business development experience to F&I Express. As Senior Vice President of Sales and Marketing, Roger spearheads ongoing efforts rolling out F&I Express to thousands of dealerships across the United States.
Previously he served as Vice President of Sales for AutoTrader.com, where he directed a team of over 600 sales personnel and was instrumental in growing the online car-shopping powerhouse’s revenues from $170 million to over $700 million. Prior to AutoTrader.com, Roger was President and CEO of a major, Internet-based finance lead partner of LendingTree.com and E-LOAN. He also served as National Sales Manager at Reynolds and Reynolds, directing over 175 sales and service professionals and the company’s OEM relationships.
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